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February 25, 2022 Amazon Strategy

How to Update Content on Amazon Vendor Central

What is Amazon Vendor Central? Amazon Vendor Central is the web portal that 1P Sellers use to run their product listings on the Amazon retail site. Brands that use Vendor Central are exclusively 1P or First Party Sellers, meaning that instead of selling directly on amazon.com,

May 21, 2019 Amazon Strategy

Steps for a Successful Amazon Launch

At Macarta, we help clients with brand-recognition build and maintain their Amazon presence as well as help brands launch on the selling platform. We’ve seen it all, so whether you’re a legacy brand or a small operation with a story to tell, we’ve put together