Goodbye, fake handbags. Hello, Amazon Transparency and Project Zero (APZ). Third-party sellers account for over half of all sales on Amazon and while most are legitimate products, the rise of counterfeits has been a problem for the platform. Unknowingly purchasing a counterfeit product off of
UPDATE: Amazon’s Project Zero program is now open to any qualifying brand. In an effort to combat counterfeits on the selling platform, Amazon has implemented the Amazon Project Zero (APZ) program to help crack down on fake products. Goodbye, fake handbags. Hello, APZ. Third-party sellers account
Amazon continues to put a number of measures in place that help sellers protect their brand. Amazon Brand Registry and Amazon Transparency are two major initiatives that help brands maintain their brand credibility. On July 10, 2019, The Transparency Program also expanded to Europe, India