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Combating Counterfeits: Amazon Transparency & Project Zero

Goodbye, fake handbags. Hello, Amazon Transparency and Project Zero (APZ). Third-party sellers account for over half of all sales on Amazon and while most are legitimate products, the rise of counterfeits has been a problem for the platform. Unknowingly purchasing a counterfeit product off of

UPDATE Amazon Project Zero Program No Longer Invite Only

UPDATE: Amazon’s Project Zero program is now open to any qualifying brand. In an effort to combat counterfeits on the selling platform, Amazon has implemented the Amazon Project Zero (APZ) program to help crack down on fake products. Goodbye, fake handbags. Hello, APZ. Third-party sellers account