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August 7, 2020 Amazon Strategy

Prime Day Prep 2020: Optimizing Content

UPDATE: Prime Day 2020 will start October 13. This post is part three of our final Prime Day 2020 preparation series. In case you missed it, we covered general guidelines for Prime Day, followed by a detailed explanation of the best advertising strategies you can employ

July 24, 2020 Amazon Strategy

Prime Day Prep 2020: Getting Started

UPDATE: Prime Day 2020 will start October 13. Planning for Prime Day is unlike any other this year. For the first time in its history, the sales event will not take place in the second week of July. The company has made a concerted effort to