United States

 

OTT Tag

  • Sort Blog:
  • All
  • Amazon Strategy
  • Macarta
  • Mercado Libre Strategy
  • Mexico
  • News
  • Walmart Strategy
May 11, 2021 Amazon Strategy

Amazon OTT Advertising: An Ecosystem Built for Sales

“OTT Video users have grown by 100 million in the past year.” Over-the-Top (OTT) advertising is gaining massive traction and Amazon is exponentially accelerating the trend, giving the Big Tech stamp of approval to what was once a counter-cultural movement. As viewers increasingly cut the cord

April 20, 2021 News

Amazon Prime x Thursday Night Football

Thursday Night Football games will now be exclusively offered on Amazon Prime Video starting in the fall of 2023. This momentous shift is the first exclusive step by a major sport away from traditional cable TV, which has increasingly relied on sports viewers in the