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Combating Counterfeits: Amazon Transparency & Project Zero

Goodbye, fake handbags. Hello, Amazon Transparency and Project Zero (APZ). Third-party sellers account for over half of all sales on Amazon and while most are legitimate products, the rise of counterfeits has been a problem for the platform. Unknowingly purchasing a counterfeit product off of

Amazon Brand Registry: What You Need to Know

Amazon’s Brand Registry fosters a trusted platform for both your brand and customers by protecting registered trademarks and ensuring an accurate shopping experience. Further, it offers total control of product pages and combats counterfeit product listings. Enrollment Requirements Amazon’s Brand Registry is available to brands, sellers