Goodbye, fake handbags. Hello, Amazon Transparency and Project Zero (APZ). Third-party sellers account for over half of all sales on Amazon and while most are legitimate products, the rise of counterfeits has been a problem for the platform. Unknowingly purchasing a counterfeit product off of
Amazon continues to put a number of measures in place that help sellers protect their brand. Amazon Brand Registry and Amazon Transparency are two major initiatives that help brands maintain their brand credibility. On July 10, 2019, The Transparency Program also expanded to Europe, India
Amazon’s Brand Registry fosters a trusted platform for both your brand and customers by protecting registered trademarks and ensuring an accurate shopping experience. Further, it offers total control of product pages and combats counterfeit product listings. Enrollment Requirements Amazon’s Brand Registry is available to brands, sellers