Amazon is testing yet another social-media-like tool on its platform. Dubbed Amazon Inspire, the beta program is an in-app shopping experience where customers can discover products through a personalized feed of shoppable videos and photos. In this post, we’ll cover the basics of Amazon Inspire and
In October 2019, Amazon released Sponsored Brands Video, allowing sellers to use their video assets to engage customers on the e-commerce platform better. While these short, attention-grabbing ads are relatively new, having an up-to-scratch Amazon video marketing strategy is incredibly important to improving ad performance
You’ve likely seen video content all over Amazon. Product pages, brand stores, search results, and more. So, why is video marketing important? Amazon is now video-centric. Online customers crave helpful video content, well-made videos boost conversion and page engagement; and Amazon’s search algorithm even prioritizes pages