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sponsored Amazon video ad for Red Kap Men's Pants

A Guide to Amazon Sponsored Brands Video

In October 2019, Amazon released Sponsored Brands Video, allowing sellers to use their video assets to engage customers on the e-commerce platform better. While these short, attention-grabbing ads are relatively new, having an up-to-scratch Amazon video marketing strategy is incredibly important to improving ad performance

How to Create a Video Marketing Strategy for Amazon

You’ve likely seen video content all over Amazon. Product pages, brand stores, search results, and more. So, why is video marketing important?  Amazon is now video-centric. Online customers crave helpful video content, well-made videos boost conversion and page engagement; and Amazon’s search algorithm even prioritizes pages