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Winning in the Era of Micro-Seasonal Sales Events

As the eCommerce market becomes increasingly more crowded with both marketplaces and brands, it’s never been more important to iron out your business’s route to success. Already the terrain is shifting as Amazon, still the king of eCommerce, is looking to manufacture big demand-driving events

Amazon Launches New Payment Option with Venmo

The multinational giant Amazon has announced it is partnering with Venmo to provide consumers with a new way to shop on the eCommerce platform. Following a limited launch, the service will be up and running by the Turkey 5 (the week with Thanksgiving, Black Friday

Turkey 5 2021 Recap

The holiday shopping season is drawing to a close, and by extension, we can finally turn the page on 2021. With supply chain shortages and the highest rate of inflation in decades, not to mention another new Covid variant, consumers continue to make their way

Turkey 5 2020: Amazon Performance Analysis

Now that the first push of the Holiday season shopping rush has passed, let’s take a look at the 2020 performance data analysis from Turkey 5 (T5). Spanning the 5 days from Thanksgiving to Cyber Monday, T5 is a major shopping event. Retailers and e-commerce

7 Ways to Master the Holidays on Amazon

We’re well into the holiday season, and while it looks a bit different this year due to Covid-19, our favorite holiday sales events are here to offer a sense of familiarity in a world of great uncertainty. The Turkey 5, coined by Amazon in 2017 to

Black Friday & Cyber Monday 2019 Revenue Results

The 2019 ‘Turkey 5’ has come to a close. The five days from Thanksgiving to Cyber Monday, coined the Turkey 5 by Amazon, saw record-shattering revenues this year.  According to the National Retail Federation’s 2019 holiday forecast, US consumers will spend an average of $1,047.83 this