Since launching in early 2019, Amazon’s The Drop has become a stand-out in the world of online fashion brands. Partnering with big names such as Kendall and Kylie Jenner, Miranda Kerr, Katie Sturino, and many more, The Drop has developed an iconic brand image and
Apparel is perhaps one of the most competitive categories on Amazon. As name brands flock to the platform, Amazon continues to step up their fashion game with their popular influencer-designed line, The Drop, as well as other Private Label brands. Just because the space is competitive
Amazon launched their limited-edition private label line The Drop in early 2019. The fashion brand has experienced huge success by collaborating with notable Instagram influencers who have a loyal, engaged following. While collections are available to shop for 30 hours, some have sold out in
More than 20% of shoppers say they have switched to shopping for apparel on Amazon and away from other traditional online retailers. Amazon’s online apparel business has surpassed that of Target, Macy’s, J.C. Penny and the like. According to Internet Retailer, more than 20% of shoppers