What is the Amazon Customer Journey? The “Customer Journey”, simply put, is the way a potential customer goes from realizing they need a generic product to purchase your product. Determining the way your targeted audience ends up at this point is vital, especially in the Amazon
In October 2019, Amazon released Sponsored Brands Video, allowing sellers to use their video assets to engage customers on the e-commerce platform better. While these short, attention-grabbing ads are relatively new, having an up-to-scratch Amazon video marketing strategy is incredibly important to improving ad performance
Amazon has recently rolled out some new and improved updates to their advertising offerings. These updates include improved reporting and video. In November 2019 Amazon rolled out search term reports for Sponsored Brand ads. The broad match Sponsored Brand Ads include word variations such as plurals,
Amazon announced that Deals for Black Friday and Cyber Monday are now being accepted through Friday, September 27. We recommend getting deals submitted as soon as possible given the influx of submissions Amazon will receive over the next two weeks. The approval process can take time
This year Amazon celebrated their 5th Annual Prime Day with a 2-day shopping event. Amazon does not release specific numbers around sales, but Internet Retailer estimates that sales hit over $7 billion globally, up 71% from the 36-hour event in 2018. Amazon shared a number of
UPDATE 6/25/19: Amazon has officially announced that Prime Day will take place Monday July 15 and Tuesday July 16. It’s Christmas in July for the Amazon world come the week of July 15th. We’re about a month out from Amazon’s fifth annual Prime Day, which has
Numbers don’t lie Research analysts underestimated Amazon’s ad revenue for 2019 by 750 million and 2020 by over a billion dollars. Daniel Salmon of BMO Capital Markets notes that the uptick is significant and promising for the future of the business. 2018 Amazon Ad Revenue: $7.41 billion
As Amazon’s advertising business has grown, it’s been a juggling act for advertisers to keep track of the individual demand side platforms. However only a day after Amazon reached the trillion dollar valuation mark, it was announced that Amazon Media Group (AMG), Amazon Marketing Services