June 23, 2020
Amazon Strategy
COVID-19 REPORT: Amazon Consumer Shopping Behavior
At the start of 2020, it would have been hard to predict that one of this year’s hottest commodities would be
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Your Brand Voice Matters Now More Than Ever
Clear and effective communication with your customers is always important, but there’s an added weight behind the words you use right now. Today Macarta’s Sr. Copywriter Nicole Bolt breaks down brand voice basics, suggests best practices for establishing your brand voice and discusses the importance
January 23, 2018
Amazon Strategy
Amazon 101: SEO Keyword Optimization
Keyword function has evolved considerably since the growth of e-commerce – the purpose now requires intention as opposed to the tossing every relevant term into the back-end search terms. Amazon’s search engine has grown into a strategic ranking algorithm that redefines the function of key