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a smartphone displaying a Prime Day announcement, next to a laptop, on a wooden table

Prime Day 2024: Marketing Strategy Tips for Retailers

It’s finally summer, which means Prime Day is right around the corner, and suspense-loving Amazon has finally released the official dates:  Amazon Prime Day 2024 will take place on July 16th & 17th. As the global leader in e-commerce, Amazon holds immense influence over consumer trends and

Prime Big Deal Days Recap

This year’s Prime Big Deal Days kicked off Q4 with a bang. The two-day sales event took place on October 10 & 11, and was, according to Amazon, their “largest two-day October holiday kick-off event ever.” Amazon has entered the Holiday season with an exceptional

man holding a large cardboard box with Amazon written on it

Second Amazon Prime Day Held in Q4

In 2022, Amazon introduced a second Prime Day to round out the year. The Prime Early Access Sale lasted two full days in October 2022 and ran a selection of early deals for Prime members. Heading into Fall 2023, Amazon has officially announced the second

Amazon to Hold a Second Prime Day in Q4

For the first time ever, Amazon is planning two prime days in one year. Dubbed the Prime Early Access Sale, the event will last two full days in October 2022 and will run a selection of early deals for Prime members. Amazon has increasingly looked beyond