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a smartphone displaying a Prime Day announcement, next to a laptop, on a wooden table

Prime Day 2024: Marketing Strategy Tips for Retailers

It’s finally summer, which means Prime Day is right around the corner, and suspense-loving Amazon has finally released the official dates:  Amazon Prime Day 2024 will take place on July 16th & 17th. As the global leader in e-commerce, Amazon holds immense influence over consumer trends and

Prime Big Deal Days Recap

This year’s Prime Big Deal Days kicked off Q4 with a bang. The two-day sales event took place on October 10 & 11, and was, according to Amazon, their “largest two-day October holiday kick-off event ever.” Amazon has entered the Holiday season with an exceptional