Every single day a new Amazon product goes viral. Thanks to social media, and especially TikTok, new customers are flocking to the platform to find the “lifehacks” and beauty products recommended by their favorite influencers. If you’re an Amazon seller, you’re probably wondering how you can
While social media is a fun escape, when executed correctly, it is an invaluable tool for your company. There are a number of platforms to choose from, all with their own media formats, demographics and niche communities. While you may be tempted to be everywhere,
We continue Macarta’s Industry Spotlight Series to discuss the world of influencers and influencer marketing. The Industry Spotlight Series aims to highlight experts within the advertising, marketing and creative industry to deliver you more information that can help improve your Amazon business and expand your