Every single day a new Amazon product goes viral. Thanks to social media, and especially TikTok, new customers are flocking to the platform to find the “lifehacks” and beauty products recommended by their favorite influencers. If you’re an Amazon seller, you’re probably wondering how you can
TikTok (and its audiences) are bigger than ever. Love it or hate it, its influence is hard to ignore. As the #1 downloaded app in 2021 with over 1 billion users, TikTok has become essential for brands looking to connect with customers directly. The looping, endless
We continue Macarta’s Industry Spotlight Series to discuss the world of influencers and influencer marketing. The Industry Spotlight Series aims to highlight experts within the advertising, marketing and creative industry to deliver you more information that can help improve your Amazon business and expand your
At Macarta, we love to learn. That’s why we are continually seeking out industry experts to gain new insights into current best practices to deliver the best service possible to our brand partners. At the end of October we attending Content Jam 2019 and had
Amazon launched their limited-edition private label line The Drop in early 2019. The fashion brand has experienced huge success by collaborating with notable Instagram influencers who have a loyal, engaged following. While collections are available to shop for 30 hours, some have sold out in
Understanding the differences between Millennials and Gen Z can help ensure that you know the best way to sell and advertise to the two generations with the fastest growing purchasing power. Source: Pew Research Center According to the latest U.S. Census Bureau data, Millennials have officially become