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The Drop: Amazon’s Fashion Footprint Grows

Amazon launched their limited-edition private label line The Drop in early 2019. The fashion brand has experienced huge success by collaborating with notable Instagram influencers who have a loyal, engaged following. While collections are available to shop for 30 hours, some have sold out in

Cultivating Customers: Millennials vs. Gen Z

Understanding the differences between Millennials and Gen Z can help ensure that you know the best way to sell and advertise to the two generations with the fastest growing purchasing power. Source: Pew Research Center According to the latest U.S. Census Bureau data, Millennials have officially become