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Amazon Launches Build It – A Crowd-Funding Program

With Amazon’s new Build It program, whatever you wish is their command.  Last month, Amazon launched Build It, a Day 1 Additions program that lets customers crowd-source the products Amazon produces. In the past, the marketplace released many products with Alexa that never took off, but

Amazon Removes Comment Feature on Product Reviews

Amazon is an ever-changing beast. The latest: removing the Amazon reviews feature that lets brands comment on product reviews. On Wednesday, December 16th, an email from Amazon Services went out to sellers announcing the shut-down of the feature, citing lack of use as an explanation and

How to Calculate Customer LifeTime Value on Amazon

Finding the right customer at the right time can be difficult. Allocating the right amount of resources to customer acquisition tactics can be even tougher. Luckily, there’s a way to make that process easier through Customer LifeTime Value (CLV). CLV is a growth metric used to