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How Macarta Helped a B2B Brand Sell D2C on Amazon

Venturing into direct-to-consumer (D2C) territory from a standard business-to-business (B2B) operation isn’t always the smoothest transition. There’s a lot to navigate. Throw in the nuances of Amazon and other marketplaces, and it can be a task that’s even more daunting.    D2C eCommerce Case Study For those brands

Creative Ways to Boost Halloween Sales

Halloween can go neglected as a selling opportunity, however, this fun holiday is a fantastic opportunity to show off your brand’s personality and allows you to get creative with your marketing strategy. Halloween is the first official marker of the holiday season, followed by Black Friday,