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2024 calendar

2024 eCommerce Holiday Calendar

It’s no secret that sales, whether through brick-and-mortar or online, peak during certain times of the year. Retail’s Big Three (Amazon, Walmart, Target) consistently hit the jackpot during holidays and major sales events, providing opportunities for sellers on each marketplace to: Maximize sales Reach new

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Second Amazon Prime Day Held in Q4

In 2022, Amazon introduced a second Prime Day to round out the year. The Prime Early Access Sale lasted two full days in October 2022 and ran a selection of early deals for Prime members. Heading into Fall 2023, Amazon has officially announced the second

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Prime Day 2023: Amazon Performance Analysis

Prime Day 2023 has come and gone, and it’s safe to say it was a success. According to Amazon:  Day 1 was the single largest sales day in Amazon's history. Prime members spent $375 million worldwide and saved more than $2.5 billion on deals. It

Prime Day 2023: The Ultimate Seller’s Guide

It’s almost summer, which means Prime Day is right around the corner, and suspense-loving Amazon has just released the exact dates. Amazon Prime Day 2023 will take place on July 11th & 12th — so mark your calendars. As the global leader in e-commerce, Amazon holds

Amazon to Hold a Second Prime Day in Q4

For the first time ever, Amazon is planning two prime days in one year. Dubbed the Prime Early Access Sale, the event will last two full days in October 2022 and will run a selection of early deals for Prime members. Amazon has increasingly looked beyond

Prime Day 2021: Amazon Performance Analysis

According to NBC, “Prime Day sales have historically surpassed those on Black Friday and Cyber Monday”, making Prime Day the largest shopping event of the year. With Prime Day 2021 come and gone, we’re taking a look at the numbers. Overall, our brand partners performed well

The Complete Guide to Prime Day Prep 2021

Summer’s hottest sale — Prime Day 2021 — is fast approaching and there are a number of considerations and preparations that should be made to maximize your success. We’ve compiled this guide as the ultimate resource to help you streamline operations, evaluate your strategies, remind

Prime Day Prep 2021: Promotions & Advertising

Staying current with what's happening on Amazon is always critical, especially around a tentpole event like Prime Day. Set to take place June 21 – 22, Prime Day 2021 is fast approaching. We covered this year’s must-knows and inventory planning in Part 1 and Part

Prime Day Prep 2021: Getting Started

The rumor mill is buzzing as to when Prime Day 2021 will take place. Last year’s annual two-day sales event was pushed to October at the last minute due to the pandemic, and with no official statement from Amazon about this year’s date, anything could

Amazon’s Q4 Strikes Big at $126 Billion in Revenue

Last Tuesday (February 2, 2021) Amazon dropped some big news: The company crossed a milestone of more than $100 billion in revenue for a single quarter with $125.56 billion in sales during Q4 2020. The announcement was made in Amazon’s Q4 Earnings Report, making headlines in news

Creative Ways to Leverage Your Brand Store this Holiday Season

It’s officially the start of Q4, and with the Covid-19 Pandemic still looming, you’ll need to be prepared for the shift in holiday shopping habits. Covid-19 has transformed consumer behavior. We’ve seen a surge in e-commerce, a decline in discretionary spending and overall reduced shopping frequency,

2020 Planning: The Ultimate Q4

Welcome to Q4 This holiday season will be unlike any other, however, there is still a great deal of planning to be done. Typically, referencing historical sales data is a useful benchmark, but this year it is ok, and normal, if your sales don’t compare to

Prime Day Prep 2020: Getting Started

UPDATE: Prime Day 2020 will start October 13. Planning for Prime Day is unlike any other this year. For the first time in its history, the sales event will not take place in the second week of July. The company has made a concerted effort to

2020 Planning: Navigating a New Path in Q3

Where We’re At Planning your calendar for 2020 has proven difficult in a year that has been anything but predictable. For the first time in Amazon’s history, Prime Day  has been pushed from mid July to a future date later in the summer or early fall.