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Amazon 101: How to Bulk Upload with File Feeds

One of the most tedious tasks on Amazon is uploading a file feed. A file feed is a bulk upload that can be done to create and update listings, as well as update parent/child ASIN relationships. File Feeds may feel confusing, but Macarta’s Senior Analyst Dan

Facebook Shops: How does it Compare to Amazon

This week Facebook announced the launch of Facebook Shops, an e-Commerce capability within Facebook and Instagram. While the two social media platforms have had shoppable content for some time, these new shops offer greater sophistication compared to just a shopping feature on a photo. Facebook Shops

Amazon Sponsored Brand Updates 2020

Amazon has recently rolled out some new and improved updates to their advertising offerings. These updates include improved reporting and video. In November 2019 Amazon rolled out search term reports for Sponsored Brand ads. The broad match Sponsored Brand Ads include word variations such as plurals,

Employee Picks: Top Blog Posts We Love

In celebration of Valentine’s Day we wanted to put together a list of posts that our employees love. We put out two blog posts a week filled with Amazon, Industry and Macarta news. In case you need to do some catching up, here are some

Amazon Valentine’s Day Gift Guide

We're taking a break from our regularly scheduled programming to bring you our first Amazon Valentine's Day gift guide! Some say Valentine’s Day is a holiday created by greeting card companies to make more money, but we say it’s the perfect opportunity to spoil your

Amazon Holiday Gift Guide 2017

The holidays can be stressful. Luckily, the majority of your shopping can be done from the comfort of your own home - and most likely on Amazon. To make life a little bit easier, we gathered some of our favorite Amazon gift ideas for all the