Amazon 101

Amazon Glossary A-Z

Given the vast library of terms surrounding Amazon, we put together a glossary of Amazon’s most important acronyms and terms to help you navigate. Whether you’re new to Amazon or are training new team members, these are the ABCs of Amazon: A+ Content: A+ content (formerly Enhanced Brand

Amazon 101: The Brand Store

The Amazon Brand Store is a crucial component to creating an immersive, informative shopping experience for your customers.  It is important to remember: Amazon does not function exactly the same as traditional e-commerce sites. Shoppers typically come to Amazon in search of a specific product,

Amazon 101: Email Marketing Campaigns

Amazon Reviews are a key player in boosting your product’s ranking. There are a number of creative strategies you can implement to solicit reviews, but the two most popular are packaging inserts and drip campaigns.  Drip campaigns, otherwise known as drip marketing, are a form of

Connecting with Customers: Amazon Live

Since 1977 HSN has capitalized on live selling. Now, Amazon is looking to follow a similar model with Amazon Live. What is Amazon Live? The Amazon Live Creator app helps brands connect with shoppers by livestreaming products. Customers can participate in a live chat with brand owners

Steps for a Successful Amazon Launch

At Macarta, we help clients with brand-recognition build and maintain their Amazon presence as well as help brands launch on the selling platform. We’ve seen it all, so whether you’re a legacy brand or a small operation with a story to tell, we’ve put together

Planning Promotions: 2019 Advertising Calendar

Coordinating your advertising calendar around significant selling events is the best way to connect the dots in your overall strategy. Here is how you can set yourself up for success: Planning for Success   Planning your advertising calendar around major selling days on Amazon is the best way

Amazon 101: Understanding the Amazon DSP

Amazon’s DSP offers you the ability to maximize your online advertising. But how does it differ from other programmatic advertising? Our DSP specialists are here to help. Today Digital Marketing Strategist Stevie Hash helps explain what you need to know about the DSP. Understanding Amazon’s DSP Amazon’s

Amazon 101: Promotions

Amazon Vendor promotions and coupons are a great way to increase the traffic and visibility on your product listings. Customers are always looking for a great deal, especially on Amazon, and running promotions is a great way to get their attention while putting your brand

Amazon 101: A+ Content

With the deterioration of brick and mortar comes the demand for a similar immersive experience when shopping online. Over the course of the e-commerce boom, online brands have been able to cater to this demand using UX/UI tactics that allow their customer to feel like

Amazon 101: SEO Keyword Optimization

Keyword function has evolved considerably since the growth of e-commerce – the purpose now requires intention as opposed to the tossing every relevant term into the back-end search terms. Amazon’s search engine has grown into a strategic ranking algorithm that redefines the function of key