Amazon News

E-Commerce in the Time of Covid-19

To say that we’re living in unprecedented times is an understatement. Life as we know it has been virtually upended because of Covid-19 and great uncertainty lies ahead of us. We’ve seen overnight transformation in response to this period of isolation and uncertainty – one major

Amazon Announces Upcoming Launch in Sweden

After years of speculation, Amazon has officially started preparations for opening their doors in Sweden. Expected to launch next year, Amazon Sweden is the company’s first step in establishing a local presence in the Nordic countries. Swedish consumers can already shop through Amazon websites in other

Amazon Onsite Associates Program

If you’ve ever started a general search query on Amazon, you may have noticed “Editorial Recommendations” that appear on the results page. These recommendations appear below sponsored products and typically underneath Amazon’s Choice products. For example, Search: Glycolic Peel This feature is a part of the Amazon

AMAZON UPDATE: Brand Store Accessibility

Amazon is slowly testing new updates for Brand Stores and search. Right now it is unclear when and if Amazon will implement the following changes permanently, but below are three major updates Macarta is following: 1. Brand Store Accessibility The Brand Store is a critical part of

Is Walmart+ the new Amazon Prime?

New Markets Post COVID e-Commerce in a post-COVID world looks quite different than it did at the beginning of the year. Grocery sales continue to soar month over month and as our lives have changed, so has consumer shopping behavior. Walmart now has their sights set

Amazon Shows Staggering Q1 Earnings at $75.5 billion

Amazon has announced their staggering first-quarter earnings. While the company has always shown significant growth YoY, their 2020 Q1 earnings show the company’s increasing e-Commerce dominance, even in the face of a global pandemic. Amazon states that their net sales increased 26% in the first quarter

Jeff Bezos Letter to Shareholders: A Future Focused Plan

While Jeff Bezos has been writing a letter to shareholders since 1997, it’s arguable that this year was his most difficult. Bezos noted that unlike the holidays or other seasonal surges, the company has struggled to maintain regular supply and delivery standards as they prioritize

Current Softline Trends on Amazon

While 2020 revenue and advertising projections may look a little different from the beginning of the year, one constant remains: online shopping. As one Vox article points out, “We’re craving a few symbols of normalcy in the midst of a terrifying situation,” which is why

UPDATE: Seller Advertising Moving to Amazon Advertising

Amazon is updating how Sellers access and manage their Advertising. Amazon has announced that Sellers will now access campaigns, reports and settings through the Amazon Advertising Console, providing sellers with a more cohesive view of campaigns and even multiple accounts.  Amazon Advertising can help sellers see

Amazon Tests Customer Service AI Chatbots

  Amazon consistently puts customer service at the forefront of all of their business ventures. With a vision to improve customer service, Amazon has begun testing AI chatbots. In an effort to become the “Earth’s most customer-centric company,” with growing demand and customer base, Amazon must

UPDATE: Combating Fake Reviews on Amazon

Over the years Amazon has worked toward making sure that product reviews are authentic. Authentic reviews are labeled as “Verified Purchase” underneath the reviewer’s name to help show fellow shoppers that it is genuine. Late 2019 Amazon rolled out a new program with one-tap ratings,

New Study: See Up to 7x Return with Amazon Advertising

Feedvisor has recently released their 2020 study, Brands and Amazon in the Age of E‑Commerce, focusing on Amazon 1P and 3P sellers  and their advertising. This survey was based on 1,000+ U.S. brands and produced some staggering results: Who is benefitting from Amazon Advertising Amazon Advertising is

Amazon Q4 2019 Sends Stocks Soaring

Yesterday Amazon released 2019 4th Quarter earnings, sending stock prices soaring. The Q4 report also pushed Amazon’s market cap above $1 trillion, entering a stratosphere only Apple, Alphabet and Microsoft have reached. It was a good day for Amazon stock holders, with CNBC reporting the following