The Ultimate Guide to Amazon SEO

The Ultimate Guide to Amazon SEO

Your Amazon search engine optimization (SEO) strategy can make or break your content. Luckily, we’re here to help you navigate the basics so you can make your keywords work smarter, not harder. This ultimate guide to Amazon SEO covers everything you need to know to help boost your product visibility.

Table of Contents

  1. Amazon SEO: The Basics
  2. Amazon SEO vs. Google SEO
  3. Incorporating SEO into Content

Amazon SEO: The Basics

Keyword function has evolved considerably since the growth of e-commerce and Amazon’s search engine has grown into a strategic ranking algorithm that redefines the function of key terms. We’re here to help you navigate keyword optimization — read on to learn the basics.

Topics Covered:

  • The Amazon Algorithm
  • Keyword Selection & Optimization
  • Research Tools

Amazon SEO vs. Google SEO

Not all SEO is created equal. Just as search engines differ, your SEO strategy should adjust to fit the platform you’re using. In this post, we outline the main differences between Amazon and Google SEO so you can learn which tactics work best for Amazon.

Topics Covered: 

  • The Consumer-First Approach
  • Differences & Similarities between Algorithms

Incorporating SEO into Content

Understanding the difference between content optimization and SEO may be the difference between your content flourishing or flopping. Focusing on SEO alone neglects other factors that impact Amazon’s A9 algorithm. Learn how to implement an effective keyword strategy while also appealing to customers.  

Topics Covered: 

  • Content Optimization vs. SEO
  • Developing a Content Optimization Strategy
  • How to Incorporate SEO

Prefer having an Amazon SEO expert handle your keyword strategy? Drop us a line here!

Subscribe to the Macarta Newsletter