Improved Ranking, 2nd Consecutive Placement on Prestigious List New York, NY — For the 2nd year in a row, Macarta has been officially recognized as one of the fastest-growing private businesses, claiming spot spot #1,124 on the annual Inc. 5000 list for 2022 — up 233
With the Direct-to-Consumer (D2C) model on the rapid rise for many companies such as Warby Parker, Allbirds, FIGS, and plenty of other smaller brands, you might be wondering if it’s the right direction for your business.While many of our brand partners choose an omnichannel approach
Tinsel-town has turned its attention to streaming — Warner Brothers and Discovery have completed a $43B merger and Amazon has snatched up MGM Studios for $8.5B. So, what's the deal? Has streaming completely changed the movie industry forever? Yes, and… The competition is stiffer than
Amazon 101 Table of Contents Content: 1. Title Optimizations 2. Brand Store 3. Email Marketing Campaigns 4. A+ Content 5. Boost Listings with Product Photos 6. Bulk Uploads with File Feeds Advertising + SEO: 7. Amazon Live 8. Understanding DSP 9. SEO / Keyword Optimizations Strategy: 10. Amazon Follow 11. Winning the Buy Box 12. Promotions Resources: 13. Amazon Glossary A to
2021 was, in many ways, very similar to 2020 — the massive shift in buying online vs. in-store was only compounded by the sustained implications of the pandemic, and a further-agitated population with a growing appetite for "normalcy." This year our team fought many of
It’s beginning to look a lot like the Amazon holiday shopping season! This year is set to see even more demand than ever. With that in mind, we’ve compiled this Amazon holiday strategy guide with tips to help you and your business thrive in holiday
What is Amazon Live? Amazon Live is Amazon’s answer to the Home Shopping Network, a digital space where brands and Amazon Influencers can engage shoppers with streamed infotainment to drive sales and awareness. Customers can participate in a live chat during the livestream, as well as
New York, NY — Macarta has been officially recognized as one of the fastest-growing private businesses as it claimed spot #1,357 on the annual Inc. 5000 list for 2021. A prestigious list that numerous companies vie for, the award represents a special insight into the
When uploading a catalog of products to Amazon, one of the most important considerations is how you choose to optimize your product titles. A great title optimization follows a few best practices, considers customer psychology through UX copywriting, and is personalized to your product’s brand.Take
According to NBC, “Prime Day sales have historically surpassed those on Black Friday and Cyber Monday”, making Prime Day the largest shopping event of the year. With Prime Day 2021 come and gone, we’re taking a look at the numbers. Overall, our brand partners performed well
What is Amazon Web Services? Amazon Web Services is the pioneer of cloud computing and was the first to offer modern cloud infrastructure services back in 2006. So, what exactly is cloud computing and what does it do? According to Amazon, AWS is a major digital
Summer’s hottest sale — Prime Day 2021 — is fast approaching and there are a number of considerations and preparations that should be made to maximize your success. We’ve compiled this guide as the ultimate resource to help you streamline operations, evaluate your strategies, remind
Our last and final post of this Prime Day Prep series is all about optimizing your content strategy. Content — that is, copy and creative assets — are your bread and butter. It is an essential and highly important cog in the Amazon wheel of
Hot Sale is right around the corner and it's one of the most important annual events for brands to gain visibility, increase relevance, and boost sales on Amazon. Hot Sale is a 9-day annual event in Mexico where brands across many categories offer discounts and
“OTT Video users have grown by 100 million in the past year.” Over-the-Top (OTT) advertising is gaining massive traction and Amazon is exponentially accelerating the trend, giving the Big Tech stamp of approval to what was once a counter-cultural movement. As viewers increasingly cut the cord