Author: Dedra McDowell

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Building Relationships with Clients Is Part of Our Core Values

  At Macarta, our team doesn’t just manage brands; we nurture relationships. In fact, it’s at the core of what we do. As our mission states,    “We are on a mission to revolutionize the retail industry and bring human connection into every aspect of our business.”   The brand-customer

Headshot of cofounders Stephen and Mike standing outside of a Macarta building.

2023: A Letter from our Co-Founders

For the Macarta team, 2023 was a pivotal year in the most promising way. The year marked significant milestones for our company and laid the foundation for what promises to be an even more impactful 2024.   In 2023, our global family continued to grow. We proudly

ski lift overlooking snow-capped mountain

How Macarta Builds Holiday Brand Awareness: Outdoor Retail

Driving Holiday Awareness for Outdoor Retailers  It goes without saying that the holiday season is prime time for a wide variety of vendors and sellers, whether they’re selling in a brick and mortar or through online marketplaces. Some businesses, however, can face unique challenges  particularly when they're

social image with words on strategy

One Size Does Not Fit All

“It Depends” is the most appropriately overused phrase in advertising   Macarta was one of a handful of agencies invited to the “Voice of the Customer” Amazon Sponsored Product Discussion at the Amazon HQ in Seattle. Our Search Marketing Manager, Rene Crandall, attended the event and found

inc. 5000 we made the list

Macarta lands on the Inc. 5000 list for the 3rd consecutive year

Following two major milestones at Macarta– the company’s 7th birthday and the hiring of the 100th employee– the Denver-based retail media agency has another cause for celebration.  “I'm thrilled to share that Macarta has been named the 1,037th fastest growing company in America– and the 25th

person looking ahead to a flag that sits atop the last marker in a series of 4

What Are Shoppers Saying About Marketplaces in Growth Mode?

The year 2020 saw a significant increase in marketplace participation from consumers, and the trend is holding steady. Online marketplaces are growing and so are shoppers’ perceptions around them. According to The State of Online Marketplace Adoption report by Mirakl, for U.S. shoppers, nearly half