One of the biggest events in e-commerce is just around the corner: Walmart+ Week. As one of the summer’s highly anticipated sales events, Walmart+ Week stands out alongside Amazon Prime Day and Target Circle Week. As we’ve emphasized in previous posts, having a solid strategy
Are you ready to take advantage of one of the biggest events in e-commerce? Now that Amazon Prime Day, Walmart Plus Week, and Target Circle Week have all become highly anticipated sales events for both sellers and consumers, solidifying a strategy for each is imperative.
In today's rapidly evolving digital marketplace landscape, reaching diverse audiences has become increasingly important for brands seeking to expand their reach and maximize their impact. One powerful and ever-evolving tool that has emerged as a resource specifically for those brands doing business on Amazon is
At Macarta, our team doesn’t just manage brands; we nurture relationships. In fact, it’s at the core of what we do. As our mission states, “We are on a mission to revolutionize the retail industry and bring human connection into every aspect of our business.” The brand-customer
For the Macarta team, 2023 was a pivotal year in the most promising way. The year marked significant milestones for our company and laid the foundation for what promises to be an even more impactful 2024. In 2023, our global family continued to grow. We proudly
Driving Holiday Awareness for Outdoor Retailers It goes without saying that the holiday season is prime time for a wide variety of vendors and sellers, whether they’re selling in a brick and mortar or through online marketplaces. Some businesses, however, can face unique challenges particularly when they're
“It Depends” is the most appropriately overused phrase in advertising Macarta was one of a handful of agencies invited to the “Voice of the Customer” Amazon Sponsored Product Discussion at the Amazon HQ in Seattle. Our Search Marketing Manager, Rene Crandall, attended the event and found
Following two major milestones at Macarta– the company’s 7th birthday and the hiring of the 100th employee– the Denver-based retail media agency has another cause for celebration. “I'm thrilled to share that Macarta has been named the 1,037th fastest growing company in America– and the 25th
The year 2020 saw a significant increase in marketplace participation from consumers, and the trend is holding steady. Online marketplaces are growing and so are shoppers’ perceptions around them. According to The State of Online Marketplace Adoption report by Mirakl, for U.S. shoppers, nearly half